Monday, 3 December 2012


Seeing that Christmas is around the corner I thought I would write this post on Early Learning Centre products,an extensive range of educational toys from Britain’s leading educational toy brand, which is part of the same group as Mothercare, and have been around for many years and is well known in the UK.

In South Africa Mothercare and ELC products are sold through Woolworths. The number of stores carrying Early Learning Centre products has been increased over the past year and are now available in 20 Woolworths stores around the country. 

Catering primarily for children up to the age of 8, Early Learning Centre specialises in making learning fun. Every toy in the range has been created with specific design features to inspire and stimulate development through play and help bring out the best in the child.

For babies, there are toys that help develop their senses and stimulate their natural curiosity. For toddlers, there are gadgets galore that help them develop co-ordination, learn skills, and explore the world around them. Older children are sure to love the “let’s pretend” and “action and adventure” ranges designed to inspire fantasy play and develop imagination. There are also toys and activities to develop creativity and help children learn to express themselves through art and music.

All toys in the range have been manufactured to the highest standards and meet Woolworths rigorous safety requirements. 

Flash Cards R89.95

Blossom Farm Wooly lamb

Shape Series Bus R275

So if you have to buy childrens toys this year then check out the ELC range in selected stores or order online:

To read my previous post on "I was a Mothercare Baby"     click here

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