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| CKone Calvin Klein |
Can you believe that it has been nearly 18 years since the cK one fragrance was launched...and I feel like one of my children is about to "come of age". I was involved with the launch in South Africa...and what a launch it was!.. and without taking away the "thunder" from any other perfume launches in SA, the cK one still stands out within the industry, as one of the best ever!
Kate Moss in the cK one launch ad in 1995
Looking back though, it consumed the lives of all those involved for months, however on the "up" side the demand for the fragrance was there long before it landed on our shores, so we were sure of a "hit"....and it became the "must have" fragrance for him or her! So much of a "must have" item that we had endless problems with the stock being stolen before it reached the retailers for the "big launch day"....The one delivery truck was hijacked on the way to Durban and numerous shortages were discovered upon delivery to other stores around the country. Despite boxes and boxes of stock going AWOL the launch was both fantastic and very successful....
Now that cK one is all grown up...Coty Prestige are busy expanding the unisex fragrance range to include make-up. As always with the cK brand "expect the unexpected".
Research has shown that more and more males are wearing colour products, so the cK colour collection will also be unisex..
Packaged in black and white it also will offer a few new different categories, which will also include several multi-task products. I can't wait to see the reasonably priced collection at selected Edgars stores soon!
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