MAKE-UP OF THE 60'S

I am a child of the 60's but I must admit it could easily have been the 50's, as I was a December baby...thanks mum! as the 60's do sound more exciting and obviously younger than the 1950's...

What were the make-up trends of the 1960's?

The Make-up houses that lead the way were the likes of

Revlon

 Max Factor

Helena Rubenstein

 and 

Avon

Below are a selection of the colours,models and advertising that was used to attract our attention and encourage us to buy...

I would like to say we have moved on with the hairstyles, the overall look and the advertisers catch lines, but no doubt after 50 years the shades are still the same & still used by all the houses but just renamed....many times over!

Revlon 1969
Un-noucing 'Un-Lipstick" by Natural Wonder. It's pale but the shine won't fail. Bare, but the colour's there (and never, never changes on your lips.) In gleamy little mouth colour's like Ivory Blizzord, Frozen Peaches, Sheer Shaver Pink and nothing frosted and available in 24 colours.       

                              

      

 Helena Rubenstein 1967
New Metallic Rage! For lips - three precious metal tones. Bronze Rage! Gold Rage! Silver Rage! Plus three shades that hint of glint, rage with colour. For eyes - Shadow shades that reflect the shimmer of your smile. Bronze Rage! Gold Rage! Silver Rage!

Avon 1968

Wear Avon's Ultra Sheer make up...shimmering, translucent. expressive. In today's beautiful new pink tones, these Ultra Sheer accents and basics are all subtly colour controlled by you.                                                        

     

After searching the big World Wide Web for info on beauty and fashion of the 1960's 

I came across a website Ultra Swank.

http://www.ultraswank.net

Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by a dedicated team of time travelers born in the wrong decade. 

So if you are into retro then pay them a visit and a must view are the sexist advertisement section...Oh my goodness!

(Source http://www.fiftiesweb.com)