WE ARE DERMALOGICA

Yesterday evening I went along to the regional dermalogica offices in KZN to hear all about their soon to be launched 
"we are dermalogica" consumer campaign.

Cheeses, pestos, fruit, nuts and wonderful breads

If you are not too "au fait" with its products or of its history, be warned this is about to change with their largest campaign to date. They are literally hitting the roads of South Africa to introduce the public to the dermalogica brand. Expect to see advertisements in several major magazines, on billboards and even outdoor placements at airports. The most important tool in this campaign however, is the branded FJ Cruiser and the mobile D-rig pop up station, which will embark on a journey around SA to "Face Mapp" the nation. 
(Face Mapping is Dermalogica’s unique skin analysis, a Dermalogica professional skin therapist will decode your skin – zone by zone – and equip you with the real advice and results-driven regimen only available from a trained professional)

The dermalogica branded FJ Cruiser

The well stocked D-rig pop up station

Lauren, Heloise, Sonette and Cherie the passionate team

Over the next few months this D-rig will be popping up, not only outside shopping centres,

 but also at various high profile events:

Nedbank Golf Challenge
Momentum 94.7 Cycle
Professional Beauty Wellness Show
Nike Run Jozi
Taste of Joburg

The dermalogica team cannot wait to find new skins to change and they want the whole country to know that dermalogica takes skin care very seriously and so should you!

Watch out for the "we are dermalogica" cruiser and D-rig travelling on our roads and pay them a visit if you see it at any of the major shopping centres or at any of the above events.

Follow the whereabouts of the D-rig on 

facebook

dermalogica website

follow on twitter