FLORAL STREET ARIZONA BLOOM EDP {REVIEW}

For this past week I have been spritzing some

ARIZONA BLOOM by FLORAL STREET

and it has been my first encounter with this UK brand that

is based in Floral Street, Covent Garden in London, hence the brands name.

In the Founder, Michelle Feeneys own words:

“My mission is to bring fine fragrance to the modern woman, so that she 

might build an entire fragrance wardrobe which can express the many 

facets of who she is. 

I find urban, British women so inspiring: they are strong, confident and 

inquisitive, so I decided that Floral Street would be a collection of incredible fragrances built with them in mind and created by 

one of the best noses in the world. 

And, it was important to me that it should be accessible and affordable, too.

I think of Floral Street as an ‘up-start’ brand. 

Yes, we’re a start-up, but we’re also doing everything differently, from making recyclability and sustainability the core 

of our brand, a first in fragrance.

 I’m also against the use of using sexuality to sell scents, it’s degrading and old fashioned, we want to change the conversation around that.”

At Floral Street, their products are vegan and sustainable. 

Consciously sourced and lovingly made.

 Powered by flowers and inspired by London, they match fragrances

 with our moods so however you’re feeling,

they’ve got a wardrobe of scents for you. 

And with all of their award-winning Eau de Parfums containing a 

20% oil concentration, they’re super long-lasting.

They also offer Discovery Kits, which allow you to discover your

 favourites from a wardrobe of 8 sample sizes.

Floral Street also offer a selection of fragrant candles, reed diffusers

room scents.

Arizona Bloom 

is inspired by the flora and fauna of the desert landscapes, 

with subtle hints of Balinese coconut evoking a nomadic sense of freedom.

Classified as a dry floral amber it has quite a 

mix of very recognisable fragrance ingredients: 

Blackcurrant

 Pink Pepper

Sicilian Lemon

 Pink Berries

 Pink Guava

Violet 

Peony Accord 

Raspberry Flower

 Vanilla Bean

 Pink Candy Floss 

Cedarwood and Vetiver

Despite many of the above ingredients being just up my 

"Floral Street" 

(Excuse the Pun)

I sadly found that this combo didn't float my "Fragrance Boat".

Whilst the fragrance was super long lasting, as claimed, on me

Arizona Bloom was just a "pleasant scent" and nothing more.

However her collection of fragrances have a distinct leaning towards all

things floral and having a dozen or so scent options there must be one

that appeals to me and several have already caught my eye like

Electric Rhubarb and Neon Rose, so onwards and upwards with trying more

scents from Floral Street.

FLORAL STREET

ARIZONA BLOOM

10/50/100ml

R

545/1355/2215

£

25/64/100

$

32/84/130