27 June 2017


Having used many serums over the years, some good and some not so good, I actually wasn't expecting great things from this Hydrating Serum from the French skincare brand Avène.

Even though I've reviewed many of their products over the past few years
 (to read these reviews click on the pink link below) 
I haven't found one to date thats disappointed me and rather sceptically I thought that this could be the one product that I wasn't going to rave about!

Face serums generally contain a potent cocktail of highly concentrated active ingredients that usually deliver quicker results, but often at a higher price and this was the reason for my scepticism The Price ...
How could a serum only retail for R229.95

Dehydrated skin lacks water and appears dull, with uneven texture and fine, dry surface lines and should not be confused with a dry skin.
(Dry skin results from a lack of oil production)
Products from the Hydrance OPTIMALE collection are formulated to bring about intense and long-lasting hydration to the skin, by mimicing the skins own hydrating protective film. Unfortunately this hydro lipidic film does get damaged and this can be due to many factors like weather, incorrect product use or simply a poor diet.
The damage of the protective film allows hydration i.e. water to evaporate from our skin and unfortunately results in a dehydrated skin.

The Hydrance OPTIMALE Hydrating Serum can quickly target and remedy dehydration and with ongoing use, maintain the hydration levels in the skin. This fragrance free serum can be used by all types of sensitive or non sensitive skin.
Apply both morning and evening prior to your day cream and night cream for a deeper level of hydration. 
Two pumps of the gel serum is all thats needed, as it's incredibly light texture and is absorbed into the upper layers of the skin perfectly.

The serum contains a 77% concentration of their core ingredient 

Eau Thermale Spring Water 

providing a 24hr boost of hydration and along with 2 other active ingredients this serum is certainly unique, personally I have never used a serum like it in terms of texture.
Instantly your skin feels soothed and softened and it only takes 3-4 weeks to notice an improvement in the dullness and the hydration of the skin, so expect your skin to appear smoother and more quenched as opposed to donning the thirsty dry look.

Scepticism aside I was blown away by how comforted and quenched my skin felt and it really is a pleasure to use. 
This is a serum that can easily be incorporated into any other skin care range to combat those periods of dehydration whether permanent or temporary.
However due to the price point of Avène products it won't cost you a fortune to tackle those signs of dehydration with the serum and the other products in the Hydrance OPTIMALE collection.

I have said on many occasions that Avène is an effective, affordable & readily available range of French products that cover pretty much all of your skincare needs whether sensitive or not.
I'm so happy that I found this serum and even happier to be writing another
(excuse the pun)

"glowing" rave review

Hydrance OPTIMALE Hydrating Serum

30mls Sterile Pump Bottle




For more info or to order online

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