This is rather a different post today, as it's not a product review, but rather a review
about a campaigns communication video.
Yes it's about a brands TV advertisement, well I did say it was going to be different...
Having worked my whole career with skincare and fragrance brands, I've seen many press releases over the years and I always head straight to the link to the tv add before
reading all the bumf about the background to the product.
I like to watch the video without any prior knowledge of what the product or message of the ad
is trying to convey and whilst some, I have to admit, loose me
others hit the nail right on the the "beauty" head (ouch! Sorry)
is trying to convey and whilst some, I have to admit, loose me
others hit the nail right on the the "beauty" head (ouch! Sorry)
The new communication video for the best selling Lancôme fragrance,
La Vie est Belle,
is what's led me to write this post.
La Vie est Belle,
is what's led me to write this post.
La Vie est Belle means "Life is Beautiful"
in French and the fragrance
has always portrayed happiness, however it's time to turn a page and begin
a new chapter on the La Vie est Belle journey.
#MakeSomeoneHappy
Is a true manifesto of living “la vie est belle”.
The most important aspect of joy and happiness is SHARING it – and so the
new campaign was born:
The most important aspect of joy and happiness is SHARING it – and so the
new campaign was born:
WHO WILL YOU MAKE HAPPY TODAY?
For me "Happiness" is just what this short video conveys.
It's starts out as an elegant, yet rather sombre gathering and through her infectious smile
she shines and radiates happiness and it soon turns it into a party...
It's starts out as an elegant, yet rather sombre gathering and through her infectious smile
she shines and radiates happiness and it soon turns it into a party...
Beautifully filmed with the twinkling lights of the Eiffel Tower as the backdrop
this ad gets the Happiness message across loud and clear,
as it simply makes you feel good inside...
as it simply makes you feel good inside...
I know there are all kinds of ways of making people happy and by sharing this video
I hope to do my bit, in this sometimes mad world, to make you
I hope to do my bit, in this sometimes mad world, to make you
"Feel Happy Today"
even if it's only for a few minutes in these videos.
Julie Roberts has been the face of the fragrance since its inception in 2012
and not only is she stunningly beautiful, but who can resist feeling happy when she flashes her iconic smile.I personally feel that's she very relatable and we have grown up with her on screen over her long successful acting career and if you can't get enough of her then check out this happy short video.
There are currently 3 incarnations of the fragrance
LANCÔME LA VIE EST BELLE
EAU DE PARFUM
R1440
50ml
R1440
50ml
ECLAT DE PARFUM
R1440
50ml
R1440
50ml
LANCÔME LA VIE EST BELLE
INTENSE
R1500
50ml
If you would like to try some happiness in the form of
La Vie best Belle fragrances then pop by any Lancôme stockist
for a spritz.
#MakeSomeoneHappy
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