10 October 2018


I've never been too sure if eyeshadow primers really do add any
longevity to my eyeshadow or add any value to my beauty life. 
I've always perceived them as being an add-on purchase that's nice to have 
and hopefully its one that works. 
After saying this I recently bought one, along with several other items,
 from the newly opened boutique in Gateway

Urban Decay 
Eyeshadow Primer Potion 

I have to admit, I was totally sold, on one of my least favourite type of products,
 by the sales consultant, who assured me that it would change my opinion
on eyeshadow primers
(By the way there are 5 variants of Eyeshadow Primer Potions available
I opted for the always needed Anti-Ageing version)

She grabbed my attention by mentioning several 
"trigger words" 
like Anti-Ageing, fills in the imperfections, minimise fine lines, blurs etc.
all the things that a woman with an ageing eye area wants to hear.

This creamy eyeshadow primer lets you prep the lids for eyeshadows, 
providing an all-day, 24hr, crease-free wear. 
Its innovative ingredients minimise the look of wrinkles while improving
 the appearance of tone and texture. 
Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves
 suppleness and elasticity. 
The optical blurring pigments create a subtle, soft-focus effect that instantly
 brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. 
Yes I had to have this product...
The nude coloured formula glides on smoothly with the wand applicator 
and here I must stress that a little goes a long way. 

It's best to apply your eyeshadow after application as the primer, when fresh 
acts like a magnet and helps to "lock in" the vibrancy of any colour.
I happily found that the primer didn't interfere with the application or the blending 
of my shadows, which happened to be from my Urban Decay palettes.

Initially I wasn't super impressed with its "staying power" as my eyeshadow
 generally lasts anyway and I don't suffer with oily eyelids or creasing shadows,
so I can't vouch for how well it handles these issues,but judging by
other reviews and reports, it handles them pretty well...

After using several times and not being "wowed" I reverted back to not using
 and that's when I realised just how much I needed this product.

I love that it's an Anti-Ageing treatment primer and only once
I stopped using, did I truly appreciate what a good product it was
 and despite thinking previously that my eyeshadow lasted, which it did,
 but just not with the same true colour that was applied 12 hours or so earlier.
I have even worn "sans" shadows and despite not being able
 to put my finger on it,my eyelid area definitely looked
better, I'd say the fine lines appeared softer and the skin looked smoother
either way, there is a reason - it's one of 
Urban Decays "Best Sellers"

Overall the sales consultant made a good call by recommending this product
and if like me you doubt the effectiveness of eyeshadow primers
then maybe we've just been trying the wrong ones...

Urban Decay 
Eyeshadow Primer Potion 




For further info and to order


  1. Definitely one item I want to try

    Candice | Natalya Amour

  2. Hi like I said in my review I was such a sceptic about eye primers before trying the UD one, which is one of their iconic products, It's pricey but a little dot is all you need so it should last a long time