27 February 2020

FRAGRANCE EVOKES MEMORIES {TBT SEPTEMBER 2012}

My blog has been running now since 2012 and I've written so many posts and product reviews that I've decided to introduce a new monthly post called 
Throwback Thursday where I will be re-posting some of those earlier blog posts.

FRAGRANCE EVOKES MEMORIES

This is so true, fragrance has the ability to take us back in time.
 We often associate a particular fragrance with a certain person or events in our lives.
I'm sure we all have a memory of the first fragrance that made an impression on us whether we liked it or not.
I am sure you can all remember the fragrance you were given by your first true love or the perfume you wore on your wedding day.

One of my early and most vivid recollections of a perfume was one that I didn't like or dislike, but it is just a memory and an association with a relative.
It was worn by an Aunt and every time she visited the scent would linger in the air, on the furniture where she had sat, her clothes would always smell and the perfume 
was her trademark fragrance.

I remember seeing the bottle one day in her open handbag and it was Estee Lauder's Youth Dew Bath Oil, hence the intensity.
Youth Dew was originally launched as a Bath Oil only. 
Looking back this heady, oriental, spicy fragrance suited her and will always remind me of this larger than life character. 



Youth Dew when launched in 1953 as a Bath Oil

My favourite fragrance as a teenager was "Charlie" by Revlon, along with thousands of other teenagers and young women around the world, we all wanted to be just like the confident Shelly Hack strutting her stuff across the t.v. screen and across the pages 
of the magazines. 
Every year I would get one of the special Christmas Charlie gift sets and that would be
 my supply of fragrance for the following year. 
It usually contained a 100ml Eau De Toilette spray, body Lotion and a soap and I adored each one.



However the one year I remember fondly, the goodies were packed in a large blue and white Charlie Hat Box with a white rope handle. 
It also contained a Charlie Talc shaker, that resembled those large sugar shakers and writing this makes me reminisce back to those carefree innocent days.
I just loved my talcum powder shaker.
Most probably more went over the carpet than onto my body, but I was totally oblivious, as I was that carefree, glamorous girl in the above ad.


Shelly Hack was the Charlie model 
Once I hit 21 it was time to leave my faithful friend & companion "Charlie" 
and become a "grown up" and wear a more sophisticated fragrance. 
In celebration of my coming of age I was given a gift of "Rive Gauche" by Yves Saint Laurent. 
I fell in love with this warm woody floral fragrance and today if I smell someone 
wearing Rive Gauche it takes me right back to being twenty one again.



Yves Saint Laurent Rive Gauche
Pregnancy brings back another vivid recollection of a fragrance.
the year was 1993 and was the year my eldest son was born and the fragrance was "Foud'elle" by Ted Lapidus. 

I was busy selling, this soon to be launched female fragrance collection, into the retailers, so several times a day I had to spray myself in order to allow them to experience the delights of this fruity floral fragrance.
How I coped with the "sell in" day after day, I just don't know, the thought of it now still makes me want to vomit.
Shame, it wasn't that the fault of the fragrance, but I was pregnant and it was just too overwhelming for me.
The fragrance was discontinued some years later, but the aroma is still imprinted
firmly in my memory.




I am feeling nauseous looking at the bottle!



Over the years I have loved, then unloved and on occasions intensely disliked 
many fragrances,but one thing I am certain of, is that my career path was mapped
 out for me long before I realised.

"Thank You" to Youth Dew in the1960's , Charlie in the 70's and Rive Gauche in the 80's,
for making such an impression on me, as without this, I may have taken a different 
career path. 
So next time you feel like being taken back to a time that you remember with warmth and affection, just have a quick spray of the fragrance that evokes those memories
and enjoy the moment.


I would love to know which fragrance evokes memories within you

so please leave a comment below



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