17 March 2019

LIVING PROOF RESTORE MASK TREATMENT {REVIEW}


Living Proof Restore Mask Treatment
has been under review now for the past 3 weeks, thanks to the generous 28ml size
that was included in the 2018 Marks & Spencer Beauty Advent Calendar. 
Living Proof is a USA Haircare brand that falls under the UNILEVER Prestige Division and one that we don't have in South Africa, 
but it's widely available through various retailers worldwide, including Sephora.
 
So who are Living Proof ?

"We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists who were fed up with the limitations of conventional products and biotech scientists who didn't have any preconceived notions of what could or couldn't be done in beauty. And together, they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof®."

Having always been one to invest in good hair care products,I also enjoy 
finding and trying new ones, especially hair masks, so even though I hadn't 
experienced anything from Living Proof previously I was aware of the brand.
On further investigation this hair care brand has an extensive product range
and I discovered some interesting ones, so if you're into "hair" then I highly
recommend that you check their website out.

Living Proof



Here is the overview of what Living Proof say about their 
Restore Mask Treatment.

"A deep conditioning mask treatment that repairs dry, damaged hair by nourishing strands, leaving hair visibly healthier, 20 times stronger, and shinier."
Tacuma Butter delivers long-term conditioning, Glycolic Acid smooths and softens hair, and Living Proof’s patented healthy hair molecule (OFPMA) restores damaged cuticles and moisture levels, strengthens hair, and protects from future damage". 
The result: hair looks and feels visibly healthier and 20 times stronger.

I'm being a sceptic here, but I'm always a little wary of hair products that claim to make the hair stronger and in the case of this mask, it claims to make it 20 times stronger.
I feel that these claims are often banded around by haircare companies, yet how would we honestly know if it makes our hair stronger.
Over the years of using several hair products that claim the same, I personally cannot
tell if they make my hair  any stronger or not, especially when my hair is highlighted regularly.

  

The Restore Mask forms part of a larger Restore Range of products
 and they can be used by dry damaged hair whether it be straight, wavy or curly
and on all hair textures thick, medium or fine.

First impressions were good as you are met with a divine light citrusy fragrance 
which apparently runs throughout all Living Proof products.
The packaging is simple yet appealing.
The texture was surprisingly lightweight for a deep treating hair mask and
 between your fingers it had a buttery silky texture.
The mask was easy to rinse out and left no oily residue on the hair.
Initially, post drying and styling, my hair felt as it normally would and to be honest I felt a little disappointed, but with 4 uses this mask is starting to come into its own
and I'm enjoying the way it makes my hair feel.
It doesn't feel overloaded with product and my hair does feels soft and smooth
but I can't say it looks noticeably shinier, maybe that will come with time.

The BSB jury is still "Out" when it comes to the hair strengthening claim, but when used
in conjunction with the other Restore products who knows!
This mask has definitely piqued my interest in the brand and I'm planning on 
checking it out some some.
I still have several more applications in my pot, so watch out for feedback
on this mask in a future "Friday Feedback" post.


Usage:
Can be used 1-2 week after shampooing, apply generously roots to ends. 
Leave on for five minutes.
Rinse.


Colour safe and safe for chemically treated hair.

Paraben,Phthalate,Silicone,Oil and Cruelty Free



Living Proof
Restore
Hair Mask
227g


R
Not Available in SA


£
37


$
43



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