CHANEL ON WHEELS..

Chanel Taxi

If you were lucky enough to be in London recently you may have spotted one of the twenty five "Chanel" Taxis zooting around painted in the most popular "Chanel" nail and lipstick colours....you could hardly miss them I'm sure.

It was all in celebration of the launch of the first of its kind "Chanel Pop up" store that opened  in July in the Covent Garden Piazza

If  you were lucky enough to hail one of the taxis and you greeted the taxi driver with the words:

"Chanel at Covent Garden" 

you would have been issued with 

a voucher for a complimentary make-over or a nail shape and paint

and a 25 pound discount voucher to spend on your favourite "Chanel" products at Covent Garden store,on that specific day.

What more could a girl have asked for?

What a novel marketing idea.....but somehow I don't think it would work in South Africa...

P.S.The bad news is the promotion ended on the 17th September but the good news is...the pop up store is open until the end of December.....

Pop Up store in Covent Garden